Tuesday, May 26, 2009

Think Local, Manage Global

Shaking the Globe

According to Blythe McGarvie, modern leadership is global in nature, and requires that we recognize that what happens in Sudan can influence what happens in Peru: business activity in one part of the globe today will have an impact on business in another part of the world very rapidly.

If you want to be a leader in this world, you must have an eye on global issues, and understand the interconnections that exist from one part of the business world to another.

To be prepared to excel in a global leadership role in business, you have look beyond notions of country and protectionism. You need to lead across the globe.

Did you know that:

  • 95% of the potential consumers in the world live outside the United States
  • 49% of global GDP comes from developing and emerging nations
Things may be difficult now, but you can already sense them to be turning in spots, and in a few years, business leaders capable of providing leadership on a global scale will be needed more than ever.

According to McGarvie, going global will require the mental capacity to synthesize what is happening; the physical stamina to travel and be where it is happening; and the personal strength to handle difficult situations when they occur.

Here are 5 things that can be learned from Shaking the Globe: Courageous Decision Making in a Changing World.

  1. Growth in the top 15 consumer markets will grow at uneven rates such that, in 15 years, China will be a larger consumer market than the U.S. - learn which markets you need to know for a profitable future.

  2. The first step in shaking the globe is to increase your courage quotient by developing three building blocks: competence, curiosity and caring.

  3. You can leverage your resources by understanding cultural norms, tapping into Generation Y and working women.

  4. Even before the recent financial crisis, the fuss about globalization reflects the accelerating and new economic cycles. Survivors identify new sources of capital and overcome the internal tensions created by new interest groups.

  5. The top ten countries with the highest entrepreneurial ambition and the most red tape to overcome will surprise you. Compare the 5 dimensions of cultural values to your personal preference to place you in the right role at the right place.

    Shaking the Globe: Courageous Decision-Making in a Changing World (Wiley, 2009).

    Her book, with a forward by Robert Kraft, is available at Amazon.com and other bookstores.

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