Butterball's hotline could be referred from now on as "Butterball 2.0".
The hotline with a staff of more than 50, coddles more than 100,000
consumers each year. Butterball's "Turkey Talk-Line," the beloved backup plan
for millions of first-time turkey chefs, is going Web 2.0 by way of blogging and "turkey texts."
"We know that consumers are looking for information on the go and on
demand," said Bill Klump, senior VP-marketing, Butterball. "This includes the
new audiences we want to reach, such as first-time cooks."
The updates are designed to advise a "new generation of cooks" whenever or
wherever they need help, be it in the grocery store or at the stove. Consumers
can sign up for text messages that give thawing reminders and temperature
guidelines, read blogs written by "seasoned home economists," participate in
live chats or watch how-to videos at Butterball.com.
"When the Turkey Talk-Line started 28 years ago, the phone was the best way
to give people the important turkey-cooking information they needed," Mr. Klump
said. "This year, Butterball continues to evolve and reach new cooks with
initiatives like turkey text messages, a new mobile website and web chats, so
that we can provide Butterball's expert holiday advice the way modern cooks want
it, anytime and anywhere."