Friday, November 21, 2008

Strategic Advantage Through Employee Exchange Programs

Salma HayekImage via WikipediaSome additional information on the way Google and Procter & Gamble are gaining strategic advantages through their employee exchange program.

HR Professionals or trainers could bring significant strategic advantage to their companies by exploring such cooperative exchange programs!

Consider this discussion of the potential benefits of these exchange programs as seen through the eyes of Morning News Beat blog writer Kevin Coupe.

The process has been revelatory.

“As the two companies started working together, the gulf between them quickly became apparent,” the Journal writes.

“In April, when actress Salma Hayek unveiled an ambitious promotion for
P&G's Pampers brand, the Google team was stunned to learn that Pampers
hadn't invited any ‘motherhood’ bloggers -- women who run popular Web sites
about child-rearing -- to attend the press conference …

For their part, P&G employees gasped in surprise during a Tide brand
meeting when a Google job-swapper apparently didn't realize that Tide's
signature orange-colored packaging is a key part of the brand's image.

”In other words, things that each side took for granted within the cocoon
of their own business ended up being not that obvious or important to people
with a different vantage point.

This is an invaluable lesson for P&G, Google…and all of us.

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