Friday, September 19, 2008

Moon Cakes Are Big Business in China - Business in China - E

Food and Networking

Whether you own a pastry shop business or you simply need a networking boost, moon cakes can help build your business in China.

From comes information on a uniquely Chinese cake used to curry favor and establish networking relationships for business in that country.

Special correspondent Joanne Yao, a freelance writer based in Beijing, describes the Moon Cake as follows in the story:

Meet the moon cake: China's version of the Christmas fruitcake--a dense, filled pastry that is sliced and served every year during the Mid-Autumn Festival, a Chinese holiday that honors longevity and family unity on the day the moon is brightest.

Though some say moon cakes resemble chewy hockey pucks in shape, weight and flavor, the 700-year-old tradition of gifting and eating moon cakes has stayed firmly lodged in China's cultural gullet because the unwieldy pastry was the tool of revolutionaries--according to an age-old anecdote.

read more digg story

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