Tuesday, April 1, 2008

Starbucks Tale

One Starbucks insider tells MNB that CEO Howard Schultz has been almost apoplectic about McDonald’s getting any sort of credibility in the coffee arena. “They primarily serve fried, greasy slabs of meat, and somehow have gotten the reputation for having decent coffee,” Schultz reportedly said at a recent staff meeting. “Well, I’ve had it. Not only are we going to do everything possible to make sure that nobody ever equates their coffee offering with ours, but we’re going to show them that ‘fast’ food doesn’t have to be synonymous with ‘substandard’ food.”

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